Branding Focus

THE MAIN FOCUS OF YOUR BRAND SHOULD BE HOW SPECIAL YOU ARE... AND NOT HOW CHEAP YOU ARE OR HOW CHEAP YOUR PRODUCTS ARE...
NEVER EVER THE GAME IN MARKET IS TO BE PLAYED ON MONEY ,

recall that even cheaper products like ghari detergent or biscuits or the advertisements of any other cheaper products also don focus on their cheap prices but rather they do on benefits.
tata nano also doesnt focus much on its less price rather on happiness
bikes like TVS CT100 initially focused on their low price first so they were not successful in becoming a brand , later they too focused on benefit like mileage and other benefit still the damage was done. on contrary splendor never played on price and so did discover or passion...and they were successful

Leaders & Managers

As per my opinion
A leader by its meaning is one who goes first and leads by example, so that others are motivated to follow him...Ex an engine leads from the front and all the compartments follow it bound by its hold, charizma , and influence... all these 3 attributes are motivating tools in one way or the other... this is the only difference in leader and manager...
Manager looks back to gather and regroup its members but leader moves ahead and leads by example and persona

Note: A leader may or may not have the authority
Kenneth Boulding defined leadership as: Leadership is a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent.
Northouse’s definition says: by leadership a group of people are influenced towards a common goal
Well, the first definition satisfies to a great extent whereas the second does not. Because a leader, as the name itself suggests, leads from the front and in the process people are bound towards it’s personality get influenced and motivated to follow. The leader leads by setting the example and does not put any extra effort directed towards influencing people to follow him/her.
Whereas, a manager is someone who possesses or develops authority and puts extra effort directed towards influencing, managing, coercing, and motivating people towards a common goal with extra effort as to how manage all resources effectively and efficiently.

Refined Positioning - positioning segmentation

Companies are expanding product lines too fast .A
separate branding and positioning is a must for every new product introduced for the purpose of communication with the customer or some good products will disappear in the crowded market.Brand extension names are also forgettable as they don have an independent positioning of their own in d mind of d customer. In fact, they dilute the positioning of d original brand.
Companies like P&G and HUL hav got it right and followed the above concept really well. positioning just in form of product or a brand is no longer sufficient. Everyday ever more refined and more segmented positioning is required to stand tall in this over-crowded market place called INDIA

By: Abhijnan

Standing out amid a massive chorus of competitors is a challenge for any company in today’s business climate…

A strong brand strategy can increase the awareness of a company and its offerings in such a way that establishes strong feelings and reactions and a favorable view towards the company as a whole…Successfully out-branding your competitors is a continuous battle for the hearts and minds of customers. The proposition made by brand strategy must be very compelling, attractive and unique among competitive offerings….
The proposition must also be consistently reinforced throughout all phases of an organization, from senior executives to customer service, research and development, business development and even your business partners...
Brand is the Alpha and Omega
In other words, brand is the totality of your company and its business.
A brand is the sum of the good, the bad, the ugly and the off-strategy, … Says Scott White,