Companies are expanding product lines too fast .A
separate branding and positioning is a must for every new product introduced for the purpose of communication with the customer or some good products will disappear in the crowded market.Brand extension names are also forgettable as they don have an independent positioning of their own in d mind of d customer. In fact, they dilute the positioning of d original brand.
Companies like P&G and HUL hav got it right and followed the above concept really well. positioning just in form of product or a brand is no longer sufficient. Everyday ever more refined and more segmented positioning is required to stand tall in this over-crowded market place called INDIA
By: Abhijnan
separate branding and positioning is a must for every new product introduced for the purpose of communication with the customer or some good products will disappear in the crowded market.Brand extension names are also forgettable as they don have an independent positioning of their own in d mind of d customer. In fact, they dilute the positioning of d original brand.
Companies like P&G and HUL hav got it right and followed the above concept really well. positioning just in form of product or a brand is no longer sufficient. Everyday ever more refined and more segmented positioning is required to stand tall in this over-crowded market place called INDIA
By: Abhijnan
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