THE MAIN FOCUS OF YOUR BRAND SHOULD BE HOW SPECIAL YOU ARE... AND NOT HOW CHEAP YOU ARE OR HOW CHEAP YOUR PRODUCTS ARE...
NEVER EVER THE GAME IN MARKET IS TO BE PLAYED ON MONEY ,
recall that even cheaper products like ghari detergent or biscuits or the advertisements of any other cheaper products also don focus on their cheap prices but rather they do on benefits.
tata nano also doesnt focus much on its less price rather on happiness
bikes like TVS CT100 initially focused on their low price first so they were not successful in becoming a brand , later they too focused on benefit like mileage and other benefit still the damage was done. on contrary splendor never played on price and so did discover or passion...and they were successful
NEVER EVER THE GAME IN MARKET IS TO BE PLAYED ON MONEY ,
recall that even cheaper products like ghari detergent or biscuits or the advertisements of any other cheaper products also don focus on their cheap prices but rather they do on benefits.
tata nano also doesnt focus much on its less price rather on happiness
bikes like TVS CT100 initially focused on their low price first so they were not successful in becoming a brand , later they too focused on benefit like mileage and other benefit still the damage was done. on contrary splendor never played on price and so did discover or passion...and they were successful
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